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"If Hip Hop Can Be Used 2 Market Products...
Then How Do We Use Hip Hop To Market Prevention and education 4 good?"

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2024 Book
Chapter Release

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Urban youth of color are oppressed in too many educational systems worldwide. Traditional pedagogies that lack cultural relevance are the norm which places this population at a disadvantage. This chapter offers hip-hop in theory and practice for successful pedagogy, learning, and youth engagement. The sociocultural cognitive Hip-Hop Development Theory (HHD) and its success as a framework for transformative teaching is presented. The theory’s principles, curvilinear pathways/formal features, core components, and root elements in successful hip-hop praxis pedagogy are discussed. AKUVA (Acknowledgement, Knowledge, Understanding, Value, and Application) of the theory’s four main themes is proposed. 

A cipher activity from the evidence-based Hip-Hop 2 Prevent Substance Abuse and HIV/AIDS (H2P) program provides a hip-hop praxis pedagogy example. The chapter concludes with a discussion about the need for a hip-hop praxis pedagogy that is liberatory, ratchetdemic, relevant, and contextualized within HHD. The strengths and gifts of students become evident and acknowledged, and they willingly engage as their true and authentic selves.  

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We extend our heartfelt gratitude to each and every one of you who joined us for "Our Youth Matter: A Community Conversation." Your presence and active participation contributed immensely to the success of this event, making it a vibrant and impactful discussion on the challenges and opportunities facing our city's youth.


The rich conversations and insights shared by our esteemed panelists, along with your valuable contributions, underscored the importance of fostering positive youth engagement and preventing substance use in our community. It was truly inspiring to see leaders like you come together to address these critical issues.


We are excited to share that our event garnered significant media coverage from both WHSV and the DN-R. For more details on the discussions and key takeaways, please take a moment to view the coverage at the following links:

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The Substances: Risks & Facts

FEB. '24 - In this powerful video, Faces 4 Change highlights the dangers associated with various drugs and showcases our ongoing efforts to combat substance abuse within our community. Presented at the "Our Youth Matter: A Community Conversation" and spread early 2024, this video aims to educate and inform viewers about the critical work we are doing to support and protect our youth. Join us in spreading awareness and making a difference. Learn more about our initiatives and how you can get involved in creating a safer, healthier future for our community.

The Dangers of Fentanyl Use: The Facts

OCT '23 - Fentanyl is a powerful synthetic opioid that is causing a devastating impact on communities around the world. In this short video created and spread October 2023, we explore the extreme dangers of fentanyl and the alarming rise in overdose deaths. Our goal is to raise awareness and educate viewers on the importance of understanding this deadly substance. Share this video to help spread awareness and save lives!

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 What We Have Been Up To! 

  #hiphopdev #ypci #hiphop2prevent  

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