Welcome to The Youth Popular Culture Institute, Incorporated (YPCI)
A multidisciplinary innovation institute dedicated to empowering youth, strengthening organizations, and advancing education, wellness, and more resilient communities. Innovation begins with understanding young people; transformation begins by investing in them.
YPCI is where youth culture, creativity, and emerging technologies converge to inspire the next generation of solutions.



"If Hip Hop Can Be Used 2 Market Products...
Then How Do We Use Hip Hop To Market Prevention and education 4 good?"
YPCI Center for Prevention and Educational Innovation (CPEI)
As the innovation hub of the Youth Popular Culture Institute, the Center for Prevention & Educational Innovation (CPEI) brings together five interconnected core domains that reflect our multidisciplinary approach to improving outcomes for youth, families, youth-serving organizations, schools, and communities. By integrating prevention science, education, research, youth culture, and emerging technologies, we develop innovative, culturally responsive solutions that prepare young people to thrive in a rapidly changing world.

INTEGRATING EXPERTISE TO CREATE IMPACT
Recognizing Our CEO,
Dr. P. Thandi Hicks Harper, PhD
We are proud to recognize the incredible accomplishments of our own Dr. P. Thandi Hicks Harper, President & CEO of the Youth Popular Culture Institute, Inc. and Project Director of Faces 4 Change.
A true pioneer at the intersection of Hip-Hop, education, and youth engagement, Dr. Harper has spent decades advancing research, developing innovative frameworks, and creating evidence-based programs that empower young people and strengthen communities.
From examining Hip-Hop’s role in learning and retention, to developing the Hip-Hop Development™ theoretical framework, to leading the evidence-based Hip-Hop 2 Prevent (H2P) curriculum, her work continues to inspire positive change through culture, education, wellness, and community.
We are honored to celebrate her leadership, vision, and lasting impact.

#hiphopdev #ypci #hiphop2prevent



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