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"If Hip Hop Can Be Used 2 Market Products...
Then How Do We Use Hip Hop To Market Prevention and education 4 good?"

YPCI's President & CEO, Dr. Hicks Harper, will be speaking at JMU this Thursday, Feb. 8!

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We extend our heartfelt gratitude to each and every one of you who joined us for "Our Youth Matter: A Community Conversation." Your presence and active participation contributed immensely to the success of this event, making it a vibrant and impactful discussion on the challenges and opportunities facing our city's youth.


The rich conversations and insights shared by our esteemed panelists, along with your valuable contributions, underscored the importance of fostering positive youth engagement and preventing substance use in our community. It was truly inspiring to see leaders like you come together to address these critical issues.


We are excited to share that our event garnered significant media coverage from both WHSV and the DN-R. For more details on the discussions and key takeaways, please take a moment to view the coverage at the following links:

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Check out more photos & details on our F4C site:

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AND read more about it in this Daily News-Record Article!

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Our Culture, Vision, & Mission


What We Do


Let’s Make A Positive Change

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Celebrating the 50th Anniversary of Hip-Hop Culture & the Youth Popular Culture Institute, Incorporated!

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 What We Have Been Up To! 

  #hiphopdev #ypci #hiphop2prevent  

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