IS THE YOUTH POPULAR CULTURE INSTITUTE (YPCI)?
The Youth Popular Culture Institute
is a 501 8 3 non-profit research, communications and production
company comprised of certified educators, researchers, writers,
multimedia specialists, students, community activists, parents,
producers, social marketing specialists, health professionals
and telecommunications experts who are committed to the
intellectual, emotional, spiritual, health and social welfare
of youth and families who are most at risk for failure.
Established in 1985 as Thandi's Place Productions and incorporated
as the YPCI in 1999, we have been conducting and collecting
research worldwide on topics related to youth popular culture
(particularly Hip-Hop culture), health and education. The
YPCI has produced various communications products and special
events targeting youth and families, and today is working
to put all of its research into a format that is accessible
and user-friendly to audiences who work with and/or for
Founded by P. Thandi Hicks
Harper, PhD and Billo Mahmood Harper (veteran producers,
educators and communication specialists), the Institute's
focus is to provide the research, resources, technical assistance
and products required to improve the health and education
status of America's most disadvantaged youth and to inform
the nation of the value of young people and how they can
assist in improving health and education related outcomes.
Another prominent focus of the Institute is to produce educational
entertainment products and to assist the public in their
understanding of how research findings pertaining to youth
popular culture, education, health and youth can be transformed
into applied technologies, special events, programs and
marketable communication products ensuring 100% access and
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AT THE YPCI, OUR BUSINESS
- Studying, researching and
staying on the cutting edge of issues pertaining to youth
popular culture as it relates to, or can be related to,
health, education and young people who are most vulnerable.
- Developing state-of-the-art
multimedia communication products (e.g., CD-ROM, video),
providing technical assistance and spearheading projects
which creatively and effectively use youth popular culture
as the contextual backdrop for communicating with and
to youth and families about health and education related
issues via educational entertainment.
- Working to establish the
YPCI as the world's primary repository of information,
research, products and resources that are relevant to
youth, YPC, preventive health care, education and effective
communication strategies targeting young people.
- Increasing the YPC competence
of health care professionals, educators, clergy, parents,
community workers and others who target youth in order
to improve their services and message delivery ensuring
100% access and 0 disparities in communities worldwide.
- Establishing active public
and private partnerships among entities that will aid
in accomplishing YPCI's overall mission and goals.
- Increasing under-served youth's
knowledge of, use of, and access to comprehensive education,
primary and preventive health care resources, and services
associated with disparities related to smoking, HIV/AIDS,
substance abuse and other related problems.
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QUALITY, NOVELTY, CREATIVITY & DISTINCTION
The YPCI nurtures a progressive corporate culture that mandates
youth popular culture competence - crossing racial/ethnic
boundaries. Satisfying clients beyond expectations and accountability
in all pursuits are our preeminent concerns. Intellectual
and creative freedom operate in an atmosphere of novelty
and distinction, and quality/usable research, services and
products are always the result.
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Conduct qualitative and quantitative research on relevant
issues, pretest messages and materials, evaluate project
outcomes and facilitate need assessments. Prepare research
Message & Material Development
Research, write and design layout and packaging for educational
entertainment multimedia products targeting youth and/or
their families. Provide technical assistance in the development
of culturally appropriate messages and materials, including
video, CD-ROM and print products.
Presentations, Workshops and Training
Present research, conduct workshops and training for youth
and adult audiences. Subjects include: Youth Popular Culture/Hip-Hop
Culture; A Communication and Education-From Theory To Practice;
Cultural Competence; Substance abuse, HIV/AIDS and smoking
prevention communication; culturally appropriate pedagogy,
messages and materials; motivating and reaching youth with
health and education messages and media literacy. (Selected
Product Development and Selection
Provide technical assistance and creative support in the
development and selection of appropriate messages, products
and events for youth and adult audiences.
Research, design, develop, write and creatively produce
print, audio, video and CD-ROM interactive computer programs
for desired communication effects.
Special Event Production
Conceptualize, design and produce special events/projects,
concerts and stage shows for youth and adult audiences.
Provide technical assistance for developing the talents
of varied populations for special presentations (training,
scripting, coordination of auditions & rehearsals etc.).
Special Event Technical Expertise
Creatively produce events using state-of-the-art communication
technology (e.g., digital sound, lights, large screen and
LCD Projection, interactive and nonlinear computer formats,
multimedia design, video and film). Make recommendations
for appropriate venues, entertainment, program designs,
activities, stage designs/decor, ambiance and talent. Write
scripts and provide direction for overall events.
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P. Thandi Hicks Harper, Ph.D.,
CEO, President (short
Youth Popular Institute, Inc.
8906 Fox Park Rd.
Clinton, MD 20735
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BOARD OF DIRECTORS
Theresa Brown- Petway
School Nurse, Prince George’s County
Edward Paul Burrough III
4.0 Student at Crossland High School & Student Member
of the Prince George’s County Bd. of Education
Program COMMISSIONED Corporate LIA at
U.S. Food and Drug Administration
COO, New Organizing Institute
President, Larry Ink. LTD
Healthcare Marketing Consultant
Shiela Richardson, PhD
President, Community Services and Research Center
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